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Privacy Policy

Last updated January 3, 2010

We are a business you can trust: is an assumed business name of McKenzie Books, Inc. and McKenzie Books, Inc. are referred to collectively herein as "Cash4Books." At Cash4Books, we understand your concerns about online security and privacy. Our goal is to ensure that your personal information remains secure and your privacy is always respected. This policy outlines Cash4Books™ steps for protecting the information you choose to share with us. Protecting your privacy is of the greatest importance to us.

About the information we collect online:

We do not sell or rent your information to any outside parties. Occasionally, we may send promotional e-mails to customers or account holders. We may offer you the opportunity, at your discretion, to provide your information to our select community or business partners.

We request personal information from you (which may include name, address, telephone number, and e-mail address) when you contact us, register for an account with us, offer to sell books to us, or request to receive communications.

We may track, collect, and analyze anonymous site traffic information in aggregate, such as statistics of which areas within our website our users visit. When you visit the Cash4Books website, our server may also collect your Internet domain and IP address. We use this information as anonymous aggregate data that helps us develop and monitor our performance and track trends and statistics to improve your site experience. We may provide this aggregated, non-personally identifiable information to other companies for purposes such as reporting and marketing.

As necessary, we need to share your information with trusted third-party companies that assist us in managing our operations and which allow you to sell books to us. For these purposes, we may transfer information between Cash4Books and our preferred service providers who use that information to conduct Cash4Books business. For example, they may handle Cash4Books order processing, e-mail distribution, information analysis, or promotions. We provide our preferred service providers with the information they need to perform their services and ensure that they protect your information at a level consistent with our standards. We require that third parties hold this information we provide in the strictest confidence.

This web site may contain links to other sites which may take you away from our site. Please be aware that Cash4Books is not responsible for the privacy practices or information-gathering practices of other sites.

On rare occasions, we may disclose specific information upon governmental request, in response to a court order, in response to a request from a law enforcement agency, when required by law, to enforce our website policies, or to protect our or others rights, property, or safety. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

How Cash4Books uses cookies and other technology:

We use small removable data file(s) that are stored by your web browser on your computer; these small files are commonly called "cookies." Our site uses cookies dropped by us or third parties for a variety of purposes including to operate and personalize the website. Also, cookies may also be used to track how you use the site to target ads to you on other websites. This data allows us to enhance your experience using our site, and to help us understand your interaction with our website. This understanding enables us to monitor trends and statistics report on our business results and improve your experience with us over time.

To opt out of receiving targeted advertising, visit the DAA opt-out site or the NAI opt-out site at

We also use Google Analytics Demographic and Interest Reporting in order to track and analyze statistical information (Using the Ads Settings, you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads).

Steps Cash4Books takes to safeguard your information:

When you submit sensitive information via our website, your information is protected both online and offline. We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of personally identifiable information transmitted to us on our website.


To unsubscribe from receiving our e-mails, please follow the instructions at the bottom of any promotional Cash4Books e-mail you receive. If you have unsubscribed from any Cash4Books communications, due to production schedules, you may receive communications already in production.

If you request your account registration information be deleted or if you unsubscribe from communications, we will maintain information about transactions or inquiries for future service and record keeping purposes.

What happens to your information in the event that Cash4Books is sold or transferred:

In the event that and/or McKenzie Books, Inc. is sold, or substantially all of its assets are acquired, your information may be one of the transferred assets.

Policy changes:

We may change our privacy policy from time to time. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. This policy was last modified on December 8, 2009.

Contact information:

If you have any questions or concerns about this privacy policy, please contact us by using this email form.